MICE Africa: Your Specialized Partner for Event Planning & Management Across Africa

In today’s read;

1. Nigeria confronts transport hurdles hindering MICE
2. Ratehawk doubles down on African travel support
3. Soin Africa Safaris spreads across seven nations

Nigeria’s Transport Gaps Threaten MICE Growth

Nigeria’s burgeoning meetings industry faces a significant hurdle, as persistent transport infrastructure gaps threaten its potential for sustained growth.
This critical assessment comes from Fola Tinubu, Managing Director of Primero Transport Services and Chairman of the Nigeria Transport Infrastructure Summit 2025.
Speaking at the recent summit in Lagos, Tinubu stressed the urgent need for Nigeria’s transport sector to embrace innovation and sustainability.
He argued that evolving beyond conventional systems and adopting technology-driven solutions are essential for meeting the demands of a modern economy.
Tinubu highlighted that transportation is more than just moving people or goods; it is a fundamental pillar for connecting lives, fostering trade, and driving national development.

The summit, themed “Nigeria’s Transport Infrastructure: Innovation for a Sustainable Future,” served as a vital platform.
It gathered prominent industry leaders from aviation, maritime, rail, and road sectors to discuss a collective path forward.
Tinubu commended JustAlive Communications Limited for creating this space where public and private stakeholders can collaboratively shape Nigeria’s transport future.
He underscored that achieving sustainable transport innovation requires a thoughtful blend of smart technology and environmental responsibility.
Global trends, such as electric buses, intelligent traffic management, and cleaner energy solutions, offer a clear vision of what is possible.

Tinubu expressed confidence in Nigeria’s inherent talent and creativity to implement similar advancements.
However, he cautioned that this potential can only be realised through robust collaboration.
He urged both government agencies and private entities to forge strong partnerships that will foster groundbreaking innovation.
Such collaboration is equally vital for confronting long-standing infrastructure challenges.
These include the pervasive issues of poor roads, underdeveloped rail networks, and underutilised waterways across the nation.

Building a truly integrated transport system demands a shared vision and unwavering policy support.
Tinubu emphasised that no single company or government body can achieve this ambitious goal alone.
The collective effort of stakeholders is paramount in addressing these complex challenges.
The summit is expected to produce a comprehensive policy and action roadmap.
This guide aims to steer Nigeria towards an efficient, inclusive, and sustainable transport infrastructure, ultimately paving a clearer path for the growth of the MICE industry.

Ratehawk’s Africa expansion drives intra-African event sourcing.

Ratehawk is making a considered commitment to the African travel landscape.
The B2B platform for travel professionals recently marked its presence at the 21st Akwaaba African Travel Market.
This engagement proved a valuable experience for the team, allowing them to forge deeper connections with existing partners.
It also provided an excellent opportunity to meet new agencies across the continent.
The event highlighted a strong, growing enthusiasm for regional collaboration within Africa’s tourism industry.
This focused dedication to intra-African connections is a significant advantage for those organizing events, conferences, and incentive travel on the continent.

The platform itself has seen substantial enhancements to better serve its partners.
Ratehawk now offers access to an impressive nearly three million competitive accommodation options globally.
Beyond hotels, it integrates train tickets and comprehensive transfer services.
A core strategy involves blending this vast global inventory with acute regional expertise.
This ensures dedicated local market support for African partners, delivering both value and reliability.
The aim is clear: to provide robust account management that fosters profitability and sustainable revenue growth for local businesses.

Recognizing the undeniable rise in intra-African travel demand, Ratehawk has strategically expanded its inventory.
This includes a significant increase in options across key African destinations.
They are actively adding local hotel chains and unique boutique properties.
Furthermore, regional transfer services have been integrated to ensure seamless travel experiences.
These efforts are complemented by enhancing partnerships with local suppliers.
The goal is to consistently provide competitive rates and dependable services throughout Africa.
This targeted approach simplifies the complex process of sourcing and logistics for any event planner operating on the continent.

Looking forward, Ratehawk has outlined clear plans for strengthening its footprint in Africa over the next twelve months.
This includes increasing their local support teams to offer more immediate assistance.
They are set to launch targeted training sessions designed specifically for travel professionals in the region.
The company will also broaden its hotel and flight content within the continent, alongside other specialized travel products.
Significant investment is being made in technology upgrades to create a more intuitive platform.
This ensures faster and more efficient booking management for all users.
Ratehawk’s continued focus remains firmly on empowering African travel professionals and facilitating smoother business travel and event execution.

Soin Africa Adds Wellness, Culinary Safaris Across 7 Nations.

Soin Africa Safaris, a name synonymous with authentic African travel, is charting an inspiring new course across the continent.
This Kenyan-based, African-owned operation is extending its reach well beyond its East African origins.
They are now bringing their unique brand of exploration to new horizons in Zanzibar, Egypt, Rwanda, South Africa, Ghana, Benin, and Nigeria.
The core of this expansion is a commitment to making the rich tapestry of African travel more accessible and affordable for Africans themselves.
They aim to open doors to flexible safari and holiday packages, designed to suit a diverse range of budgets and preferences.
It is a vision that sees more people experiencing the continent’s wonders, fostering a deeper connection with its landscapes and cultures.

Soin Africa’s approach goes beyond mere itineraries; it is about crafting truly insider experiences.
They pride themselves on designing customized journeys that resonate with the spirit of each traveler.
A significant part of their ethos involves giving back directly to the continent they celebrate.
A portion of every trip is dedicated to supporting vital local initiatives, wildlife protection efforts, and eco-friendly lodges.
This commitment ensures that every adventure contributes positively to the sustainability and well-being of Africa’s natural heritage and communities.
Their safaris are not just about seeing the sights; they are about forging meaningful connections between individuals, the wild, and the vibrant local cultures.

This ambitious expansion and collaborative spirit recently took center stage at the 21st Akwaaba African Travel Market.
It was a moment of celebration, where the diversity and immense potential of Africa’s tourism sector shone brightly.
Sharon C Sheery Langat, Sales Manager for Soin Africa Safaris, eloquently described the event.
She highlighted it as an inspiring platform for forging meaningful partnerships and realizing shared dreams within the industry.
Such gatherings are crucial for fostering collaboration and innovation across the continent.
They underscore the collective effort required to elevate Africa’s standing as a premier global destination for both leisure and business events.

Looking ahead, Soin Africa Safaris is poised to introduce an array of exciting new experiences in the coming year.
They are dedicated to strengthening existing partnerships and forging new alliances across the travel ecosystem.
Travelers can anticipate a redesigned website and a mobile-friendly booking system, enhancing ease of access.
A particular focus will be on launching specialized interest safaris, catering to unique passions.
These include immersive photography tours, rejuvenating wellness retreats, and rich culinary and cultural journeys.
They are also planning empowering women-only expeditions, fostering unique connections and shared adventures.
Collaborations with airlines, hotels, and tourism boards are set to create more connected and affordable travel routes across Africa.
Their unwavering commitment to responsible tourism will be evident in new eco-conscious itineraries.
Furthermore, the “Faces of Soin” initiative will continue to champion and support local guides, ensuring authentic and beneficial engagement for all.

That’s it for today, thank you for reading.