The Zanzibar Archipelago and mainland coastal areas are gearing up to host a UK roadshow in March 2025, following the success of the recent Tanzania UK Roadshow. This event is designed to engage prominent Africa-specialist tour operators, with the goal of enhancing tourism connections between the UK market and Tanzania’s distinctive offerings.
Event Details
Spanning three key locations, the roadshow will provide a platform for 10 exhibitors to connect with UK-based tour operators and showcase tourism products from Zanzibar and Tanzania’s coastal regions.
The roadshow will take place across three key locations:
- March 10, 2025: Brighton i360, Lower King’s Road, Brighton, BN1 2LN
- March 12, 2025: King’s Head, 24 Market Place, Cirencester, GL7 2NW
- March 13, 2025: ILEC Conference Centre, 47 Lillie Rd, London, SW6 1UD
Exhibitor and Tour Operator Engagement
Each exhibitor will engage with Africa-specialist tour operators in a structured round-robin format. Each session will last 20 minutes, allowing for meaningful discussions and networking opportunities. Notable prospective tour operators participating include:
- Natural World Safaris
- Steppes Travel
- Scott Dunn
- Safari & Beach
The roadshow guarantees up to 32 appointments per exhibitor across the three venues. Exhibitors will benefit from table-top branding, inclusion in marketing materials, and logistical support such as accommodation and transport between venues.
Strengthening Tourism Links
This roadshow aims to strengthen the connections between Tanzanian tourism providers and the UK market. The Minister for Tourism and Heritage has highlighted Zanzibar’s versatility in catering to various budgets, making it an attractive destination for all types of travelers—from backpackers to luxury seekers.
Additionally, Zanzibar is enhancing its tourism offerings beyond its famous beaches. Initiatives include promoting heritage tourism and adventure sports like kitesurfing. The government is also focusing on improving regional connectivity through new chartered flights from various locations, which is expected to boost visitor numbers further.
The March 2025 roadshow presents a significant opportunity for event and meeting planners interested in Africa to explore the rich tourism potential of Zanzibar and the coastal regions of Tanzania.
By participating in this event, planners can gain valuable insights into the diverse offerings available and foster partnerships that could enhance their future travel itineraries. As Africa’s events industry continues to grow, this roadshow exemplifies the commitment to showcasing the continent’s unique attractions to a global audience.
