In today’s read;
- Ghana’s Coconut Grove Hotels pass savings to guests
- Corporate events regain focus and depth
- Africa preps for Experience Africa and Glamping Expo 2025
Ghana’s Coconut Grove Hotels Offer 30% Rate Cuts Amid Economic Gains
Good news for travelers planning a trip to Ghana!
Coconut Grove Hotels is offering significant discounts—up to 30%—on rooms, conference halls, banquet packages, and other services. This substantial reduction reflects the current strengthening of the Ghanaian Cedi and easing inflation. The hotel group is directly passing along savings resulting from decreased import costs for essential supplies.
This price reduction isn’t a short-term promotion. Coconut Grove Hotels views it as a way to show appreciation to loyal customers and offer the best possible value during this period of economic improvement. The CEO, Ralph M.K. Ayitey, expressed confidence in Ghana’s economic trajectory, citing the government’s focus on domestic initiatives as a key factor.
However, Mr. Ayitey also emphasized the need for continued policy support to solidify these gains. He highlighted the importance of initiatives like the Black Star Experience to boost tourism and investment in local industries, such as poultry and cotton production. Developing a skilled hospitality workforce through a dedicated training institute is also crucial, he stated.
Furthermore, he advocated for accessible financing options for businesses looking to expand or innovate, suggesting loans with longer terms and lower interest rates to foster growth and economic resilience. His perspective, informed by his role as National Treasurer of the Association of Ghana Industries, underscores a broader vision for sustainable economic development in Ghana.
Corporate Events Surge: Key Trends for MICE Tourism in 2025.
Corporate events are making a strong comeback, and the landscape is changing. A new report shows a significant rise in corporate meetings and events globally, with companies investing more in in-person gatherings. This isn’t just a return to pre-pandemic levels; it’s a resurgence driven by a focus on employee engagement and collaboration.
The emphasis is shifting from simply hosting events to creating meaningful experiences. Companies are prioritizing human connection, recognizing its importance in a hybrid work environment. Budgets are increasing, but this rise in spending comes with higher expectations for engaging and effective events. Many organizations are bringing event planning in-house to better align events with their specific brand goals.
Sustainability is taking center stage, with eco-friendly practices becoming a key consideration for event planners. Technology also plays a crucial role, with attendee apps and AI-powered analytics enhancing engagement and providing valuable feedback. Incentive travel is also experiencing a revival, used as a tool for employee motivation and retention. The entire event lifecycle is being considered, from pre-event engagement to post-event follow-up, creating a more holistic and impactful experience.
This presents a significant opportunity for the African MICE industry. Hotels, airlines, and tourism boards can capitalize on this growing demand by investing in sustainable venues, incorporating technology, and creating unique experiences that foster connection and collaboration. By embracing these trends, African businesses can attract more corporate events and build strong, long-lasting partnerships.
Africa MICE News: Experience Africa 2025, Glamping Expo & More
The African tourism sector is buzzing with activity. Experience Africa 2025, returning for its fifth year in London from June 23rd to 25th, promises to be a major networking event. Over 188 exhibitors and numerous global buyers will gather to foster collaboration and share ideas, making it an essential event for anyone involved in promoting African travel. For more details, visit https://experienceafrica.travel/.
South Africa is set to host its inaugural Glamping Expo from June 20th to 21st, 2025, at the Johannesburg Expo Centre. This event taps into the burgeoning glamping market, projected to reach USD 89.5 million by 2030. The expo, themed “Reimagining Innovation & Regenerative Tourism,” will showcase sustainable and experiential travel options, particularly appealing to younger travellers. Glamping businesses interested in exhibiting can register at www.glampingexpo.africa.
Looking for a unique conference venue? Dream Hotels & Resorts offer inspiring locations such as Finfoot Lake Reserve and Jozini Tiger Lodge & Spa. They provide excellent facilities and family-friendly amenities, allowing for productive meetings combined with leisure activities for attendees and their families. Check out their conferencing resorts for more information.
We welcome your MICE news submissions. Share your updates with our editor at hello@africabeat.com.au.
That’s it for today, thank you for reading.