In today’s read;
- Africa’s MICE leaders gather in Johannesburg to chart growth
- Miss World 2025 boosts Tanzania’s tourism image
- Nigerian influencer drives heritage discussions in Jamaica
2025 Africa Business Tourism and MICE Masterclass Focuses on Industry Growth in South Africa
The 8th annual Africa Business Tourism and MICE Masterclass will be held in Johannesburg, South Africa, from August 27th to 28th, 2025. This important event serves as a pivotal platform for networking and professional development within Africa’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. It aims to boost economic growth and sustainability across the continent.
The Masterclass brings together key players, including government agencies, tourism authorities, event organizers, and suppliers. Interactive sessions will focus on sharing best practices, overcoming common challenges, and creating new opportunities for collaboration. Experts will also share insights into global MICE trends, helping attendees adapt to market changes and embrace innovation.
Workshops will provide practical tools for businesses and destinations to enhance their revenue and competitiveness. A particular focus will be on improving operational efficiency and profitability within the dynamic global MICE market. The event actively promotes inclusivity, encouraging participation from various groups, including SMEs, youth, women entrepreneurs, and students.
High-value networking opportunities, including structured B2B meetings and desktop exhibition spaces, will be available. Key partners supporting the Masterclass include BDO, ICCA, and South African Tourism, ensuring the event’s continued excellence. Early bird discounts are offered for SMEs, students and groups.
Miss World 2025 and Miss World Africa Promote Tanzania’s Culture and Tourism
Miss World 2025 and Miss World Africa visited Tanzania to promote its culture and tourism.
The visit aimed to strengthen international ties and showcase Tanzania’s unique cultural attractions.
The titleholders toured cultural sites, interacted with local artists, and participated in public events to boost Tanzania’s global visibility.
This initiative supports the Tanzanian government’s efforts to establish the country as a leading cultural and heritage tourism destination in Africa.
Nigerian Influencer Bethia Idoko Moderates Key Tourism Panel at CARICOM Event
Nigerian influencer Bethia Idoko recently played a significant role in a major tourism event.
She moderated a panel discussion at the CARICOM Heads of Government Conference in Montego Bay, Jamaica. The panel focused on the vital links between tourism, heritage, and economic cooperation between Africa and the Caribbean.
The discussion included prominent figures in diaspora tourism and cultural exchange. Bethia’s extensive travel experience, encompassing 95 countries, provided valuable insights. Key topics included visa facilitation, safety for women travelers, and promoting Afro-Caribbean heritage tourism.
Jamaica’s Prime Minister attended, emphasizing the importance of stronger cultural and economic ties between the two regions. Bethia’s participation underscores her growing influence in promoting African voices globally and fostering collaboration between Africa and the Caribbean.
That’s it for today, thank you for reading.