Welcome to the MICE Africa daily read for MICE Professionals doing business in Africa.
In today’s topics;
- Canada unveils its first comprehensive Africa strategy.
- Ethiopia prepares to host a major aviation forum in 2025.
- Hyatt enhances meetings and events with a wellbeing-focused advisory board.
Canada’s New Africa Strategy: A Bold New Era of Partnership?
Canada has unveiled its first comprehensive Africa strategy, signaling a push to redefine its relationship with the continent.
The initiative, led by MP Rob Oliphant, aims to strengthen diplomatic, economic, and developmental ties while recognizing Africa’s rising global influence. With input from over 600 stakeholders, the strategy seeks to amplify Africa’s voice in global forums such as the UN and G20, positioning Canada as a key partner. However, concerns remain about funding, competition from other global players, and the strategy’s actual implementation.
Key areas for development include expanding educational partnerships, addressing ethical concerns in Canadian mining operations, and revising immigration policies, particularly regarding temporary visas. While the strategy is seen as a step forward, the true challenge lies in delivering real, measurable outcomes that benefit both parties.
Africa’s Aviation Future: Addis Ababa Forum 2025
Africa’s aviation industry takes center stage in Addis Ababa on April 24-25, 2025, at the Ethiopian Aviation Forum. Hosted at the Ethiopian Skylight Hotel, this high-level gathering is set to welcome 400 senior aviation leaders, including CEOs, CCOs, VPs, and GMs from across the continent. Discussions will tackle key challenges and opportunities in African aviation, focusing on collaboration and strategies for future growth.
The agenda is designed with specialized tracks for both airlines and airports. Airlines will explore expansion challenges, blockchain technology applications, and market complexities. Airport professionals will engage in discussions on infrastructure growth, operational efficiency, and diversifying revenue streams beyond aeronautical sources. The goal is to move beyond theory and develop practical solutions that drive real business impact.
With global industry leaders in attendance, the forum offers a prime opportunity to network, exchange insights, and shape the future of African aviation. Registration is now open at www.ethiopianaviationforum.com.
Hyatt’s New Wellbeing Board: Reimagining Meetings & Events
Hyatt Hotels Corporation is taking meetings and events to a new level by integrating wellbeing into the core of its offerings.
With the launch of the Wellbeing Collective Advisory Board, Hyatt is bringing in top experts to enhance event experiences. Their strategy aligns with the “Together by Hyatt” philosophy, giving planners access to health-focused services, mindful breaks, and immersive wellness activities. From the wellbeing menu at Andaz 5th Avenue to unique culinary experiences in Grand Hyatt properties, the focus is on creating more balanced and engaging gatherings.
Hyatt is also expanding partnerships with brands like Headspace, MasterClass, and Peloton, ensuring event attendees have access to holistic wellness resources. With initiatives like the Sleep at Hyatt program and mindfulness content inspired by Miraval Resorts, the company is setting a new standard for meetings and events in the industry. This is more than innovation—it’s a response to the evolving needs of planners and attendees alike.
That’s it for today.