Essence of Africa, the leading event connecting international buyers and African exhibitors, has rescheduled its dates to avoid coinciding with the Magical Kenya Travel Expo (MKTE). The event will now be held from December 2-4, 2024, at the Sarit Centre in Nairobi, Kenya.
Nigel Vere Nicoll, President of ATTA®, explained that the decision followed careful consultation with the event’s advisory board, comprising key figures in the African tourism industry. This strategic move ensures that the interests of both exhibitors and buyers remain prioritized.
“Utilizing the expertise of our advisory board, along with the global reach and experience of On Show Solutions and Experience Africa Events, we believe the new dates will enhance opportunities for meaningful connections and sustainable growth in African tourism,” said Vere Nicoll.
Essence of Africa stands as the continent’s premier International Buyer Forum, offering a unique platform where pre-qualified buyers can engage with top African tourism suppliers through curated meetings and up to 36 pre-scheduled appointments.
The event has already attracted significant interest, with early commitments from industry leaders such as Abercrombie & Kent Kenya, Amazing Africa, Cheli & Peacock Safaris, Great Plains Conservation, Manya Africa Tours, Safarilink Aviation Ltd, Tourplan, and Victoria Falls Safari Lodge. This strong lineup underscores the event’s importance and its potential to drive growth in African tourism.
Exhibitors at Essence of Africa can look forward to direct access to a targeted audience of international buyers, pre-scheduled appointments, global networking opportunities, educational seminars, and exclusive familiarization trips. The event’s focus on facilitating meaningful connections and driving sustainable growth distinguishes it from other trade shows in the industry.
“We are dedicated to delivering an exceptional experience for exhibitors and buyers. The new December dates reflect this commitment. We are excited to partner with international buyers and African tourism suppliers to bring Essence of Africa to life, and we look forward to welcoming the African tourism community to Nairobi in December 2024,” said Amanda Margison, Co-Owner of On Show Solutions.
For more information about Essence of Africa, including registration details and the latest updates, visit www.essenceofafrica.travel or contact the event organizers at hello@eoa.travel.
About Experience Africa Events
Experience Africa Events by ATTA® is the leading platform for connecting African suppliers with top international buyers at various shows. Promoting a wide range of travel products and unique experiences from across Africa, Experience Africa Events hosts B2B events that are essential for forging industry connections, making these #ThePlaceToConnect for the African tourism industry. For more information, visit www.atta.travel.
About On Show Solutions
On Show Solutions is a globally recognized organizer of exceptional roadshows and exhibitions across six continents – Africa, Asia, Australia, Europe, Latin America, and North America. With a deep understanding of the travel industry, On Show Solutions connects African tourism companies with the global travel trade through their flagship event, Africa Showcase. For more information, visit onshowsolutions.co.za and africashowcase.travel.
