Welcome to the MICE Africa newsletter, the daily read for MICE Professionals doing business in Africa.
In today’s topics:
- Nigeria and Jamaica discuss direct flights to boost ties
- Nigeria leads African exports with N8.74 trillion
- Ethiopia’s Gada ceremony marks an eight-year leadership transition
- Africa Travel Indaba 2025 gears up with industry advisory committee
Nigeria-Jamaica Direct Flights: Boosting Tourism & Trade
Nigeria and Jamaica are in active discussions to establish direct flights, aiming to strengthen tourism, trade, and cultural connections. At a recent meeting in Abuja, Nigeria’s Aviation Minister, Festus Keyamo, welcomed proposals from Jamaican Ambassador Lincoln Downer to enhance their Bilateral Air Services Agreement (BASA). Both parties see this as a critical step toward increased collaboration, with growing interest in Nigerian culture in Jamaica and a rising demand for Jamaican products in Nigeria.
Minister Keyamo expressed a strong commitment to expediting the process, pledging to set up a committee to fast-track negotiations. He even showed willingness to travel to Jamaica personally to finalize the agreement. Meanwhile, Ambassador Downer highlighted Jamaica’s reliance on Trinidad and Tobago for international travel and suggested creative solutions to overcome logistical challenges.
For the MICE industry, this initiative could open new opportunities for conferences, exhibitions, and corporate travel. Improved air connectivity would facilitate stronger business ties and cultural exchanges between the two nations. If successful, this move could be a significant step toward deeper economic and diplomatic cooperation.
Nigeria’s African Trade Boom: N8.74 Trillion in Exports
Nigeria’s trade dynamics are shifting, with Africa emerging as its leading export destination in 2024. According to the National Bureau of Statistics, total exports stood at N59.44 trillion, surpassing imports of N37.59 trillion and resulting in a trade surplus of N21.85 trillion. African nations accounted for N8.74 trillion of Nigeria’s exports, overtaking Europe and Asia for the first time. This shift underscores the rising importance of intra-African trade, driven by the African Continental Free Trade Area (AfCFTA).
Nigeria’s top African markets included South Africa (N761.95 billion), Ivory Coast (N756.37 billion), and Senegal (N236.87 billion). The primary exports were petroleum oils (79.77% of total African exports), followed by electrical energy, dredgers, and urea. European countries like Spain and France remain significant consumers of Nigerian energy commodities, while China continues to source Nigerian agricultural products.
This evolving trade landscape strengthens Nigeria’s regional economic ties and reduces reliance on Western markets. The AfCFTA is a strategic platform for Nigerian businesses to expand across the continent, fostering deeper economic cooperation. The sustained trade surplus enhances foreign exchange reserves and economic stability, positioning Nigeria as a key global exporter.
Ethiopia’s Gada Ceremony: New Leader Ushers in Eight-Year Cycle
Ethiopia’s Borana people have once again gathered to mark the Gada ceremony, a cultural and political tradition held every eight years. This festival, recognized by UNESCO, is more than just a leadership transition—it’s a celebration of identity, governance, and community. Thousands traveled to Arda Jila Badhasa for the event’s culmination on March 13, 2025, to witness the handover of power to the newly appointed Abbaa Gadaa.
The ritual is steeped in symbolism and hierarchy, with each age group donning distinct attire and playing key roles. Women, though excluded from top leadership, hold strong influence in the community, evident in their siinqee procession—wooden batons that command instant respect when placed between disputing parties. Young initiates, trained from childhood, undergo endurance tests and cultural education to prepare for future leadership.
The highlight was the installation of Guyo Boru Guyo as the 72nd Abbaa Gadaa, a role requiring wisdom, diplomacy, and deep cultural knowledge. His leadership over the Borana people in Ethiopia and Kenya will focus on conflict resolution in this drought-prone region. As one leader steps in, another begins preparation, ensuring the continuity of this centuries-old governance system.
Africa Travel Indaba 2025: Shaping the Future of MICE
Africa’s Travel Indaba 2025 is set to take place from May 12th to 15th in Durban, KwaZulu-Natal, at the Inkosi Albert Luthuli Convention Centre. To enhance the event experience, South African Tourism has established a new advisory committee composed of industry leaders. This team will focus on key areas such as exhibitor engagement, buyer participation, and program development to ensure a seamless and impactful showcase.
The committee includes David Frost (SATSA), Suzanne Bayly (Classic Portfolio), Kgomotso Ramothea (ATTA), Andrew Camp (Sun International), Dorcas Dlamini (Marriott), and Martin Botha (Tourvest). Their collective expertise will shape the Indaba into a world-class platform that benefits all participants. Industry voices highlight the importance of this collaboration, with members emphasizing not just the trade opportunities but also the broader economic benefits for local communities.
Stakeholders remain committed to positioning Africa as a premier travel destination. With full support from exhibitors and partners, the 2025 Indaba aims to strengthen global engagement while celebrating Africa’s cultural and natural diversity. Participants can expect strategic discussions, meaningful networking, and a renewed focus on driving tourism growth across the continent.