Get ready for one of Africa’s biggest travel events, World Travel Market (WTM) Africa, happening in Cape Town from April 9-11, 2025. This must-attend event is the ultimate gathering for professionals across leisure tourism, luxury travel, LGBTQ+ travel, business tourism, and more. It’s all about making meaningful connections and unlocking opportunities in African tourism.
What to Expect at WTM Africa 2025
Inspired by global success stories like WTM London, the Cape Town edition brings a winning combination of:
- Hosted buyers, suppliers, and media representatives
- Pre-scheduled appointments
- Networking events and evening socials
New in 2025:
- ‘Content clusters’ combining expert talks, panel discussions, and workshops on hot topics like sustainable aviation, AI, and next-gen marketing.
- A half-day aviation conference focused on industry challenges and opportunities.
- Youth-focused sessions, spotlighting career growth and young leaders in tourism.
- The Africa Tourism Investment Conference, in partnership with JLL.
Attendees will also get access to:
- An exclusive ‘State of the Industry’ report
- Interactive workshops for skills development
- Tailored networking opportunities
Why WTM Africa 2025 is a Must-Attend
Megan De Jager, Portfolio Director for RX Africa, describes 2025’s theme, “Ignite Africa,” as a call for collaboration and innovation in shaping the future of tourism. Reflecting on the 2024 event’s success—a 53% jump in attendees from 88 countries—Megan highlights WTM Africa as a hub for industry newcomers and veterans alike.
Cape Town Mayor Geordin Hill-Lewis shares the excitement:
“This event is the gateway to unlocking Africa’s vast tourism potential. The 2025 event promises to be the largest yet, so don’t wait—register now!”
Limited Exhibitor Spaces Available
Exhibitors, act fast! Spaces are filling up quickly. Reach out early to secure your spot and schedule meetings with top-tier buyers and suppliers.
Spotlight on Luxury Tourism – ILTM Africa
April 6-8, 2025
The Norval Foundation in Cape Town hosts ILTM Africa, a luxury tourism event celebrating art’s role in premium travel. This exclusive, invite-only event draws top international buyers, so early registration is essential.
Bonus Events Included
Your WTM Africa ticket grants access to concurrent events like IBTM Africa (business tourism), EQUAL Africa (LGBTQ+ travel), and Travel Tech.
Join the Movement
Don’t miss out on Africa’s biggest week in tourism!
- Register for WTM Africa 2025: WTM Africa Registration
- Exhibit at ILTM Africa 2025: ILTM Africa Exhibitor Info
Let’s make 2025 the year Africa shines even brighter on the global tourism stage!
