In today’s read;
- Sango Festival earns UNESCO cultural heritage status
- Association CEOs shift focus to strategic event planning
- Global MICE leaders set for 2025 masterclass in Johannesburg
UNESCO Lists Nigeria’s Sango Festival as Intangible Cultural Heritage
Nigeria’s Sango Festival Achieves UNESCO Recognition.
The Sango Festival, a vibrant celebration of Yoruba history and culture, has been officially recognized by UNESCO as part of the Intangible Cultural Heritage of Humanity. This prestigious accolade was presented to the Alaafin of Oyo, Oba Abimbola Abdulhakeem Owoade I, during a ceremony in Oyo State. The recognition underscores the festival’s significant cultural value and its role in preserving a rich heritage.
The Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, highlighted the importance of this achievement for Nigeria. She emphasized the festival’s potential to drive sustainable development, stimulate tourism, and strengthen the nation’s international cultural presence. The event is viewed as a significant success under the current administration’s cultural preservation initiatives.
This recognition is the result of collaborative efforts between the Nigerian government and the Oyo community. It’s expected to boost employment opportunities and empower local communities involved in the festival’s organization and execution. The Alaafin of Oyo expressed gratitude for the support received and pledged the kingdom’s continued commitment to showcasing Nigerian culture on the world stage.
The 2025 Sango Festival attracted significant attention from both within Nigeria and internationally, demonstrating its potential as a major cultural tourism drawcard. It showcases Yoruba spirituality, resilience, and history, presenting opportunities for cultural tourism and other business events within Nigeria.
How Association CEOs Value and Integrate Meeting Planners Strategically
Association CEOs are increasingly recognizing the strategic value of skilled meeting planners. These professionals contribute far beyond simple logistics.
Their input is crucial from the initial planning stages, impacting site selection, contract negotiations, and even program development. Effective planners act as true partners, collaborating on sponsorship strategies and understanding the nuances of different member groups.
This collaborative approach ensures events resonate with attendees, maximizing engagement and overall success. Both in-house and outsourced planners can thrive when fully integrated into the organization’s culture and decision-making processes.
For planners, this means actively seeking a “seat at the table,” building strong relationships with leadership, and demonstrating a deep understanding of the association’s mission and member needs. Ultimately, a collaborative partnership between CEOs and planners leads to more impactful and member-centric events.
Global MICE Experts to Share Insights at 2025 Africa Business Tourism Masterclass
An invaluable masterclass for the African MICE sector is coming up.
The 2025 Africa Business Tourism & MICE Masterclass will be held on August 27th and 28th in Johannesburg, South Africa. This event brings together leading global experts to share their insights on the future of the industry in Africa. Expect presentations on crucial topics including future MICE trends, leveraging technology, bridging the training-work gap, and building sustainable event businesses.
Speakers include leading names like Elcia Grandcourt from UNWTO, Senthil Gopinath from ICCA, and other prominent figures in the field. Networking opportunities abound, and businesses can secure exhibition space on a first-come, first-served basis.
The masterclass is tailored for a wide range of professionals, from seasoned planners to aspiring entrepreneurs and students. Discounts are available for groups, SMEs, and students. This is a chance to learn from the best, network with peers, and gain a competitive edge in a rapidly evolving market.
To register, contact Ms. Rejoice Chishamba at rejoice@africatourismpartners.com or call +27 81 303 7030.
That’s it for today, thank you for reading.