Welcome to the MICE Africa daily read for MICE Professionals doing business in Africa.
In today’s topics;
- South Africa’s tourism industry faces criticism for its narrow focus.
- Uganda leverages digital influencers to boost global tourism appeal.
- Nigeria tightens hospitality industry regulations for expatriates.
- Angola enhances air travel with a modernized international airport.
Is South Africa a Two-Centre Destination Again? MICE Industry Insights
Is South Africa’s tourism industry becoming too reliant on just two destinations? Industry experts are raising concerns that the focus on Cape Town and Kruger National Park is limiting growth and job creation. Travel data from 2023 confirms this trend, with nearly 77% of visitor spending concentrated in these areas, while other regions struggle to gain traction. The lingering impact of the pandemic, rising costs, and infrastructure concerns are further slowing recovery.
A recent SATSA webinar highlighted this issue, with travel leaders emphasizing the need for broader destination marketing. A shortage of skilled professionals is further exacerbating the problem, making it harder to promote lesser-known regions. Some operators, however, are seeing success by targeting new markets such as Asia, where travelers explore multiple provinces. Kenya and Tanzania, which have surpassed pre-pandemic tourism levels, offer a contrasting example of diversification.
To regain its competitive edge, South Africa must rethink its approach. Experts suggest focusing on emerging trends, such as Gen Z travel preferences and new source markets like China. Leveraging the country’s loyal repeat visitor base and creating diverse itineraries could also help spread tourism beyond the usual hotspots. The challenge now is to convince travelers—and the industry itself—to embrace a broader vision of South Africa.
Uganda’s Tourism Rise: How Influencers Promote the Pearl of Africa
Uganda is gaining global attention as a top travel destination, and influencers are playing a key role in this rise.
A recent Familiarization (FAM) Trip, led by the Ministry of Foreign Affairs, brought French and Spanish social media personalities to experience Uganda’s landscapes, culture, and hospitality. With a combined following of nearly 2 million, their content is set to amplify Uganda’s visibility worldwide. Ambassador Doreen Amule highlighted the power of digital platforms in showcasing Uganda’s natural beauty and cultural wealth, urging both influencers and Ugandans to share their unique experiences online.
From tracking endangered rhinos in Nakasongola to adrenaline-filled activities like bungee jumping on the Nile, the trip offered a mix of adventure and tradition. Influencers also engaged in local food and farming activities, proving that Uganda’s charm goes beyond its famous wildlife. With continued partnerships and digital storytelling, Uganda’s position as a top-tier travel destination is poised for growth.
Nigeria: New Expatriate Hospitality Certification Program Launched
New Expatriate Hospitality Certification Program in Nigeria
Nigeria’s hospitality industry is facing a critical skills gap, and the National Institute for Hospitality and Tourism (NIHOTOUR) is taking action. In collaboration with the Nigeria Immigration Service (NIS), a new certification program has been introduced to regulate expatriates entering the sector. This move addresses concerns over foreign professionals dominating key positions while earning salaries in foreign currencies, often significantly higher than their Nigerian counterparts.
To ensure fairness and competency, NIHOTOUR is pushing for three major changes. First, expatriates seeking work visas must obtain NIHOTOUR certification to prove they meet industry standards. Second, a joint committee will review the existing CERPAC process to strengthen oversight. Third, immigration officers will undergo specialized training to enhance the airport experience for all stakeholders. These steps aim to create an equitable workforce while maintaining international standards.
More than just regulation, this initiative is about recognizing and protecting Nigerian talent in the hospitality industry. By aligning expatriate qualifications with local benchmarks, the sector can grow in a balanced and sustainable way. NIHOTOUR remains committed to raising industry standards, and this partnership marks a significant shift toward fairness and professionalism in Nigeria’s tourism and hospitality sector.
Luanda’s New Airport: Better Travel & Tourism in Southern Africa
Luanda’s new Dr. António Agostinho Neto International Airport marks a major step for Angola’s aviation and tourism sectors.
With increased capacity and modern amenities, the airport enhances connectivity across Southern Africa, making Angola more accessible for both business and leisure travel. Airlines are already expanding their route networks, bringing new opportunities for trade, tourism, and investment.
Designed to rival major regional hubs, the upgraded infrastructure strengthens Angola’s aviation ambitions. The improved travel experience, streamlined services, and expanded airline partnerships position the country as a growing destination for international visitors and investors.