Welcome to the MICE Africa daily read for MICE Professionals doing business in Africa.
In today’s topics;
- Uganda Airlines rises to dominate Entebbe Airport
- Ethiopian Airlines CEO earns top industry honor
- Tanzania to host World Travel Awards 2025
Uganda Airlines: From 4% to Top Entebbe Carrier in 5 Years
Uganda Airlines’ remarkable growth is a significant development for the African MICE sector.
In just five years, the airline has increased its revenue substantially, from Shs28 billion in 2019/20 to a remarkable Shs319 billion in 2023/24.
This impressive rise is directly linked to the airline’s expansion of its route network, now offering seventeen direct routes across Africa, the Middle East, Asia, and the UK. This improved connectivity makes it easier and more affordable for international delegates to attend events in Uganda.
Consequently, Uganda Airlines has become the leading carrier at Entebbe International Airport, holding a substantial 24% market share, up from a mere 4% in 2019. Further government investment promises more routes and new aircraft, suggesting a bright future for both the airline and Uganda’s MICE industry.
Ethiopian Airlines CEO Honored for Lifetime Achievement in African Aviation
Mesfin Tasew, CEO of Ethiopian Airlines Group, was recently recognized for his outstanding contributions to African aviation.
He received the prestigious Ato Girma Wake Lifetime Achievement Award at the AviaDev Africa 2025 ceremony in Zanzibar. This award, named after a former Ethiopian Airlines CEO, celebrates individuals who have significantly advanced African aviation and route development.
Tasew’s acceptance speech highlighted the collaborative efforts of the entire Ethiopian Airlines team. He reaffirmed the airline’s dedication to enhancing air connectivity across Africa, a key driver of continental progress. His leadership has guided Ethiopian Airlines to significant achievements, setting a high benchmark for the industry.
Ethiopian Airlines, under Tasew’s direction, plays a crucial role in connecting diverse African cultures and fostering international partnerships. The Ato Girma Wake award, presented by AviaDev, acknowledges the importance of individuals like Tasew who build a stronger, more interconnected African aviation sector.
Tanzania Wins World Travel Awards 2025: Africa & Indian Ocean Gala
Tanzania has been selected to host the World Travel Awards (WTA) Africa & Indian Ocean Gala Ceremony in 2025.
This prestigious event, part of the WTA’s Grand Tour 2025, will take place on June 28th at the Johari Rotana Dar es Salaam.
The choice reflects Tanzania’s burgeoning tourism sector and offers a unique opportunity to showcase the country’s stunning natural beauty, vibrant culture, and exceptional hospitality to global travel industry leaders.
The event promises to significantly boost Tanzania’s MICE (Meetings, Incentives, Conferences, and Exhibitions) industry, highlighting its capacity to host large-scale international events.
That’s it for today.